Start with the monthly revenue you want and work backward. Five numbers you already know tell you how many leads, booked jobs and ad dollars it takes.
Ad spend needed each month
$56,117/mo
to bring in $500,000 a month in revenue.
Leads and jobs are rounded up to whole numbers. Ad spend is rounded to the nearest dollar.
Ads buy leads. Your booking and close rates decide how many you need. Faster follow-up, steady reviews and a stronger Google presence push those rates up, and the ad budget you need comes down.
If your booking rate went from 90% to 100%, you’d need about $5,612 less in ads each month for the same goal.
See how your business shows up on Google today. Rather talk? Send us a note.
Four steps, worked backward from your goal. No guesswork, just your numbers.
Your goal divided by what a typical job is worth.
goal ÷ average ticket
Not every booked job closes, so you need more on the calendar.
closed jobs ÷ close rate
Not every lead books, so you need more coming in the door.
booked jobs ÷ booking rate
Multiply the leads you need by what each one costs you.
leads × cost per lead
This is a planning estimate based only on the numbers you enter. Your real results will depend on your trade, your town and the season.
The other half comes from Google search and Maps, and you don’t pay per click for it. A strong Business Profile and a steady flow of reviews help more people find you and call.
Every ad lead costs you money, so none of them should slip away. Missed-call text-back and quick follow-up reach people fast, even while you’re on a job, so more of those leads turn into booked work.
We optimize your Google Business Profile and search presence, then run a steady review process with your customers. More reviews and a stronger profile help you show up more in search and Maps, and give people a reason to trust you.
Every free lead from Google is one less you have to buy. Fewer paid leads means a smaller ad budget for the same revenue goal.
Straight from Google.
See how your business shows up on Google today, and what’s worth fixing first. Plain English, no pitch marathon.